Beauty at different times and in different cultures
-examples of art history and travel posters
 

The idea of beauty or ideal beauty which is often described in pictures changes from time to time and from culture to culture.

The Venus of the Pakolithic Stone Age (about 25000-20000 B.C) represents  perhaps the ideal of beauty of the time ; the basics of life lies in fertility and the supply of nourishment. The figure of Venus is explained by the cult of fertility and the magic of hunting

Lausselin Venus
Venus of Laussel

The art of the Classic Era of the Ancient Greece 430-323 B.C  combined the beauty of man and God in its sculptures in an ideal way. Women were nymphs, men were strong and athletic. Maybe the media idols of our own age can be found in the sculptures of the Ancient Greece.

Kolme sulotarta
Three nymphs

In the paintings of the 17th and 18th centuries beauty is combined with prosperity, extravagant dresses and trends in fashion. (clothing, hairdo, style in general.

Madame Henrietten muotokuva
Jean Mare Nattier: 
The portrait of Madame Henriette
Helene Fourment poikansa kanssa
Rubens: Helene Fourment with her son.

In the 20th century mass and entertainment cultures have created models and ideals of beauty.

In the 50s and 60s youth idols created trends and worked on ideals of beauty.

Nowadays we can see ideals of beautiful people everywhere. Stereotypical pictures of young cheerful people with lovely figures who are a strain to us, everyday people, in many ways.

The people on travel posters
-non-Western culture

The pictures on travel posters have been directed to tourists. The Chinese, Thai people , Indians etc. Are often shown in their festival and ceremorial dresses. People keep smiling friendly. There are more young women in the pictures than men. Colourful pictures are supposed to tempt tourists.

You can hardly see everyday life and ordinary people on travel posters.


The pictures in confiction books tell us more about everyday life and people at work.
Kaunis Aasialainen nainen
A beautiful Asian women weighing noodles.

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