In the autumn of 2000, Karihaara Junior High School of Kemi participated in a project organized by the Board of Education called European Netweek 2000. Artist Eva Saro visited the school in September and taught the communication and art students in reading and interpreting media pictures. (three workshops for 8th and 9th graders)

The workshop started out by all participants presenting their own idols. The boys' idols were often athletes and the girls' idols were musicians or film stars. After that, using the collage technique, self-portraits or ideal pictures were made of the subject "What I would like to be".

Material used for the project was magazines. Pictures of media women, media men, media couples and androgens were cut from magazines. The pictures were then grouped and glued on a big base. The characteristics of the pictures  came out more clearly in big groups. The following details were noticed from the media pictures:
 

- Women in the media:
                          the  majority are young and beautiful
                          happy, smiling expressions
                          women  dressed in revealing clothes
                          cold-looking women often in strange positions

- Men in the media:
                          good looking, middle-aged
                          serious, cold expressions
                          athletic relaxed positions
                          middle-aged men's clothes are conservative,
                         younger men wear casual clothes
 

Media pictures create images of a very stereotyped word. They raise both ideals and role and behavior patterns. Pictures can also support preconceived attitudes. When ideal fathers' and mothers' characteristics were pondered over later on, it was noticed that they had nothing in common with tyhe word created by media pictures.